In today’s digital world, it is not enough to just have a well-constructed website. One also must implement effective SEO strategies to drive traffic to this website.
Definition of SEO: the processes and strategies implemented to increase the quantity and quality of traffic to a website, thereby increasing the ranking of the website in search engine searches.
Effective SEO strategies include some of the following tactics:
A crucial aspect of SEO is the use of carefully selected keywords. These keywords need to be included naturally in the content of your website without disrupting its readability. It is essential; therefore, that research is done to find the most appropriate keywords.
Remember that keywords are the commonly searched words and phrases relating to a specific business or industry that a potential customer will type into a search engine.
Site and Backlinks Audit
Regular checks should be conducted to ensure that every aspect of the website is functioning correctly. If a user encounters a link that doesn’t work or an error page, the chance of them leaving the website increases greatly.
A site audit involves checking for inappropriate content, defective pages, broken links, inappropriate or missing tags, images without descriptions, load speed, metadata and other factors that affect the overall performance of the website.
Backlinks are the links that lead to your website. A backlinks audit evaluates the validity of these links. Backlinks can be reviewed manually using Google’s Webmaster tool.
The ideal situation is that all backlinks are reliable and connect your site to reputable sites that make good business sense to your website.
Never overlook the importance of relevant content. The information on a website must coincide with the overall marketing strategy by including text, articles and blogs, lists and product or service pages that tie in with what you are promoting. And this useful and usable content must reinforce the perceptions created by the visual appeal of the branding.
To diversify your content and keep users engaged, also consider including infographics, videos, guides, slideshows, glossaries and directories.
Google Penalty Removal
Google Penalty is a general term for things that negatively impact a website’s ratings based on either an algorithm update or a manual penalty applied because the website has contravened Google’s Webmaster Guidelines.
When unexpected reductions in traffic to a website are experienced, check if any such penalties have been imposed, establish the nature of the penalty and change to the website accordingly.
Digital Instyle can assist with all aspects of establishing effective SEO strategies in your business today. Contact Digital Instyle now to set up an appointment with our professional, experienced team.