If your SEO digital marketing strategy seems to have fallen flat, it’s totally understandable. In fact, we’ve all probably been feeling a bit flat lately, but the good news is that it’s a new year and fresh new beginnings are on the horizon. Just like your mood can be rejuvenated after a good rest and some positive motivation, so too can your digital marketing ‒ it just takes a little more work. So here are some useful tips to fire up your SEO.
Keywords are essential, and if you’re reading this, you’ve probably already been using them. However, keywords are only effective when used correctly. Long-tail keywords are slightly longer and have a bit more detail, which guarantees that you will get qualified leads. For example, instead of using ‘t-shirt’ as a keyword, try using ‘ladies blue t-shirt Sydney’. This will likely be found by someone searching for that exact product, so it’s a smart way to attract the clientele you want.
Faster Site Performance
This tip seems unrelated to an SEO digital marketing strategy because it’s related to your website speed. But in fact, speed matters because if your customers have to wait for your page to load, they won’t stick around long enough to read your wonderfully optimised content. That would be SEO completely wasted! A study showed that a staggering 83% of internet users said they would only wait up to 3 seconds for a website to load ‒ anything longer and they leave. So if your SEO has not been performing well lately, it will be worth it to remove anything that is slowing down your site.
Local And Relevant
Another way to fire up your SEO strategy for a successful year ahead is to fine-tune your content to ensure the keywords are local and relevant. Localising your SEO will help you to rank higher on the SERP (Search Engine Results Page) and customers close to your business who are looking for a relevant product or service in the area will see you first. Have a look at what your competitors are doing and do something even better, more local and more relevant to your target market. This will ensure that you stand out and your SEO is working to bring you those leads.
Let The Experts Reboot Your SEO
At Digital Instyle, one of the top SEO companies in Sydney, we don’t just write SEO content, we are experts in the science of search engine optimization, local content creation, and analytics. We maximise all the tools and resources available in this industry to create an SEO digital marketing strategy that will give you tangible results. Get in touch with us today.