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business planning strategy for choosing the right SEO agency

Are you interested in looking for a website SEO agency in Northern Beaches? If you are interested, you first need to learn the qualities you need to look for in an SEO agency. Keep reading and learn how to choose the ideal SEO agency for your business.

Make Sure They Keep It Real

When things sound too good to be true, they probably aren’t. Look for agencies that can offer you real results instead of just promises and fake guarantees. SEO is a non-stop process, and no agency can guarantee you a ranking. With search algorithms out of agency control, any promises for getting good rankings overnight should concern you immediately.


Many SEO agencies started their business operations with the Covid-19 pandemic. That’s because digital marketing was booming as people were forced to spend more time on the web and their devices. But they can’t compare to the years of experience companies that started way before Covid-19 have.

SEO agencies that have worked with multiple clients in different sectors and different markets got a pretty good idea of what works and what doesn’t. So experience is something to look for if you want your investment to be cost-effective.


There are no SEO certifications at the time. However, you can still ask if the agency has other types of certifications like Analytics and PPC. You should also check if their certification comes from Google, Yahoo, or any other search engine platform. Companies with these certifications usually have a fair amount of knowledge on these search engine’s advertising platforms.

SEO Practices

You shouldn’t accept any SEO practice that is not a white hat practice. White hat practice means that they adhere to Google guidelines and won’t suffer from penalties on their SEO practices and strategies ranking. If some of their processes might sound unethical, it’s probably because they are. So it would be best for you to stay away from those SEO agencies.

Your Ideal SEO Agency

You can find your ideal website SEO agency in Northern Beaches in Digital Instyle. We are an experienced company that has worked with the best brands across Sydney and the entire world. We follow strict ethical guidelines and provide real results for our clients. Contact us today to learn more about our SEO services.