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Differences between PPC and SEO

Digital marketing has always been about connecting to your audience at the right moment and the right place. In our constantly changing world technology is rapidly evolving and making digital marketing a must for any online business to succeed. Having a solid digital marketing strategy can represent a great increase in revenue, reliability, and customer experience.

Whether you’re trying to make a decision or you’re here for learning purposes, we’re going to explore the key differences between two critical aspects of digital marketing: search engine optimization (SEO) and pay-per-click ads (PPC). 

SEO vs PPC: Key Differences

  • Organic vs Paid 

Search engine optimization is all about ranking in organic results on a search engine results page (SERP). This means that there are no other costs other than your time or paid tools you can get to make your strategy more effective. Pay-per-click relates to paid advertising on search engines, usually run by Google Ads or Microsoft Ads. 

  • Short Term vs Long Term 

If you’re looking for fast results, then PPC is your best choice. By paying for advertising you get the attention of potential customers from the very first moment they click on search. This increases the chance of conversion. However, the amount you’re willing to pay plays an important part for better results. However, you’re not building an online presence, you’re only there while you continue to pay.

On the other hand, SEO is a long-term approach. Optimizing your website for users and search engines is the best way to create an online presence. Content is extremely important, filling your pages with quality content creates an engaged audience and helps search engines determine that you’re a reputable source of information. However, SEO takes time to rank in top spots for competitive keywords. 

  • Fast vs Slow Process

SEO can be very time consuming and overwhelming, especially because Google changes its algorithm every year. You must make sure to stay up to date in search engines to stay ahead of your competitors. On the other hand, PPC is a very straightforward process. PPC campaigns can be created in days and ramped up in weeks. 

Looking for a Digital Marketing Agency in Northern Beaches?

If you’re looking for a hassle-free experience when creating your digital marketing strategies, we’ve got you covered. At Digital Instyle, we provide our clients with exceptional and quality services. We’re recognized as one of the most reliable digital marketing agencies in Northern Beaches, and we’re ready to help you scale your business. What are you waiting for?